Visit Lichfield relaunch

Tuesday June 5 2018

Come to Three Spires Shopping Centre between 12noon and 2.30pm on Friday 15 June for the launch of the new Visit Lichfield brand and marketing campaign. There will also be the chance to enter a prize draw to win a brilliant selection of top prizes.

In partnership with Lichfield BID, Lichfield District Council will be launching its new look tourism brand, Visit Lichfield, this month.

On top of a new colourful logo and website, a series of adverts will run at high footfall areas around the UK, to raise the profile of Lichfield as a fabulous visitor destination.   

Lichfield will be promoted through a series of adverts that will appear at Birmingham Airport and at the NEC. The adverts will also run at various railway stations along the West Coast Mainline between Liverpool and London Euston, and on trains that run on the local cross city line and on the side and back of buses that travel through the East and West Midlands.

The brand has been developed after Lichfield City Centre Partnership, which includes representatives from Lichfield District Council, Lichfield BID, Lichfield Cathedral and other local organisations and venues, decided that it wanted to raise the profile of Lichfield as a tourism destination to a regional and national audience with an new, eye-catching brand.

The new branding showcases Lichfield as a multi-faceted city, under six themes: a city for heritage, culture, leisure, festivals, browsing and hospitality.

Councillor Ian Pritchard, Cabinet Member for Economic Growth, Environment & Development Services, said: “The new brand is stylish and modern and will give Visit Lichfield a new lease of life. Combined with our new Visit Lichfield website, which will be launched this summer, and the high profile advertising campaign, we are confident that many more people will find their way to our beautiful district, helping to boost our local economy.”

Throughout the launch event, the Visit Lichfield team will be available at a promotional stand in Three Spires, to encourage shoppers to sign up to the council’s Visit Lichfield monthly e-newsletter, which has news of what’s going on in and around Lichfield District, as well as promoting local offers.

The newsletter gives highlights of what’s coming up each month, from festivals and park events, through to guided tours and special offers.

Everyone who signs up to the newsletter on the day will be entered into a prize draw with the chance to win a variety of prizes, kindly offered by local hotels, venues and shops.

From an overnight stay for two at The George Hotel or a family ticket to see Hansel and Gretel at the Lichfield Garrick, through to entry to one of Beacon Park’s summer Drive-in Movies or a family ticket to Drayton Manor Theme Park, there will be over 15 prizes up for grabs! The team will also be offering freebies on the day, including balloons and pens.

Paul Maddox, Chairman of Lichfield Business Improvement District (BID), added: “We were happy to help fund the brand redesign and advertising campaign, as we often hear that people outside Staffordshire haven’t heard of Lichfield and have no idea just how great it is. We know that if we can get our message out and show a wider audience what we have to offer visitors, we will boost footfall to our attractions, eateries, shops and hotels.

“We’re delighted with how the brand has turned out and are looking forward to sharing it with everyone later this month.”

To find out more about Visit Lichfield, go to and to find out more about Lichfield BID visit