Drayton Manor Park counts down to the official launch of its 2016 season - this Saturday!

Wednesday March 9 2016

The team at Drayton Manor Theme Park, in Tamworth, Staffordshire, is counting down the minutes to the official launch of its 2016 season, this Saturday, 12th March.

And there’s plenty to get excited about this year, as the park is set to welcome a host of new attractions and improvements.

There will be monkey business aplenty as the much loved family attraction prepares to launch its brand new Tamarin Trail attraction over Easter.

The brand new, walk-through attraction offers visitors the opportunity to come nose-to-nose with the cute and inquisitive moustached-marmosets.

The Tamarin Trail will take adventurers through beautiful planted gardens while admiring different species of Tamarin, such as the Red-Handed, White-Lipped, Emperor and Cotton Topped Tamarins as well as the Common Marmoset.

The park is also set to launch its new high ropes attraction Vertigo, this summer. So, watch this space for more information!

Some of the park’s existing favourites have also received a face lift, undergoing renovation work to improve the experience for guests. Spooky haunted house, The Haunting, has had remedial works carried out to enhance it, so that it can continue to thrill and terrify families throughout 2016!

The ride, which celebrates its 20th birthday this season, has undergone a refresh and uplift with a revised, more modern storyline. The old family favourite has housed the park’s ghosts and ghouls and been delighting the young and young at heart for two decades and, as such, the core layout and principle features have remained the same. However, the number of special effects has increased offering an improved ‘super-natural’ experience for visitors to see, feel and witness along their journey.

Guests can now investigate and report on their findings through a form of interactive scoring at the exit of the attraction, bringing a more immersive and interactive feel to the attraction.

Guests can enjoy further improvements in the Thomas Land™ shop in Thomas Land - which boasts the biggest selection of Thomas & Friends™ merchandise under one roof in the world – as it has undergone a huge refurbishment.

The whole shop has been gutted and re-fitted throughout in time for the 2016 main season. There is brand new lighting, new fixtures and fittings, new products and improved display areas.

Our popular photo booth has also had a facelift this season, where visitors can choose whether to have a photo with Winston or the little blue engine himself. Guests simply step into the green screen area, strike a pose and then their chosen character will be printed onto a personalised photo for them to take home and cherish.

There is a brand new DVD area where little ones can rest their legs and watch Thomas and his pals in action while parents take the opportunity to stock up on Thomas goodies. There will also be a colouring station and a Thomas Trackmaster Train display where children can crawl underneath and watch the trains going round.

On top of all this there is also a great range of new products on offer, including a Thomas plush toy and a brand new range of exclusive Thomas & Friends clothing, as well as all the old favourites. There is even a new boutique shop in the expansion of Thomas Land for anyone wanting to nip in rather than being kept inside by excited youngsters looking at all the trains and merchandise on offer.

Louise Pearson, Head of Retail at Drayton Manor Theme Park, said: “Following the Thomas Land expansion last year, it made sense for the shop to have a facelift too! The new and improved facility is brighter, more inviting and accessible and has a bigger and better range of products for our Thomas mad visitors. It’s a more inviting space for customers to spend time in, as well as just shopping.

“We’ve really optimised the space in the shop and re-worked all the displays to make it more spacious and accommodate our additional offerings for the 2016 season.

“We also still sell cold drinks and ice creams for guests to grab a quick refreshment on the go so that they don’t have to slow down on their jam packed day out! So there’s something for everyone.”

Drayton Manor Park’s 2016 season runs from Saturday 12th March until Friday 28th October, with the Firework Spectacular weekend taking place on Saturday 29th and Sunday 30th October.  The award winning Magical Christmas event will be on selected dates from 19th November to 31st December.

To book tickets, or for more information about the park, visit www.draytonmanor.co.uk or call 0844 472 1950. Reduced prices are available for tickets bought in advance. For regular updates and news about Drayton Manor Park join it on Twitter www.twitter.com/Draytonmanor and Facebook www.facebook.com/DraytonManorPark

Please note: The park will be closed to the public on Wednesday 8th June and Sunday 11th September 2016.

-ENDS-

Notes to Editor

About Drayton Manor

Drayton Manor Theme Park Ltd, opened to the public in 1950 by the Bryan family, is one of the UK’s most popular family attractions with over one million visitors a year. George and Vera Bryan OBE, converted 80 acres of derelict land, which once belonged to Sir Robert Peel; MP & PM to Queen Victoria and her family, into today’s wonderful multi award-winning family attraction, combining thrill rides with a conservation zoo plus catering and conference facilities.

Today, Drayton Manor Theme Park, still family owned and run by second and third generation family members, covers 286 acres of beautiful woodland and countryside and features some of the wildest and scariest rides around. Rides include: Roller-Coasters - Shockwave, Ben 10: Ultimate Mission and G-force.  Major rides: Maelstrom, Apocalypse and Storm Force 10, our wettest ride. It is home to the hugely popular Thomas Land™ featuring many named Thomas & Friends™ character rides for the children and adults alike. Thomas Land™ at Drayton Manor is the only one of its kind in Europe.  The park’s 152 seat 4D Cinema, over 50 rides and attractions makes for a truly unforgettable day.

A four-star Hotel onsite featuring 150 rooms includes Thomas & Friends™ themed rooms all sleeping four to six guests, family rooms, executive rooms and presidential rooms. It also features two bars, two sublime restaurants and a relaxing lounge.  Within Drayton Manor Park and hotel we have three large conference rooms for functions and exhibitions as well as an idyllic wedding facility for up to 400 guests.

The popular Grill Inn Steak Restaurant and bar is adjacent to the hotel, seats up to 150 guests and is open all year round.
www.draytonmanor.co.uk  www.draytonmanorhotel.co.uk www.thegrillinn.co.uk   www.draytonmanorevents.co.uk

About HIT Entertainment

HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.  HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com

About Thomas & Friends™

Thomas the Tank Engine was created by a father for his son 70 years ago and today is enjoyed by families in more than 185 territories and in 30 languages.  The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends makes tracks to great destinations on PBS KIDS®, Sprout® and on Five’s Milkshake! and Nick Jr in the UK and on CCTV in China.  Downloadable episodes are available through iTunes. For more information about the world of Thomas the Tank Engine™ and his friends, please visit www.thomasandfriends.com.