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Heart of the Country Village


With a blend of 20 individual shops, distinctive boutiques and award-winning restaurants, Heart of the Country Shopping Village is a unique shopping experience.

The village has grown from one original farm and craft shop back in the 1980s, called The 3 French hens, into a beautiful shopping village. It boasts unique gift shops, boutiques, a bespoke jewellers, craft stores, a bridal shop, home and garden accessories, restaurants and even a hairdressers and beauty salon.

Family owned and managed, the Stubbs’ ensure Heart of the Country retains its rural feel by cultivating trees, flower beds and hedgerows within and around the shopping village. Visit for more information about the shops and restaurants.

Visitors can enjoy lunch in courtyards surrounded by flourishing fauna and gardens, take a relaxing stroll through woodland, and shop in peace, away from the hustle and bustle of the high street.

Heart of the country is a family owned shopping village conveniently located on the A38 in Swinfen, just a few miles out of Lichfield.  It has ample free parking, disabled facilities and is well worth a visit for an enjoyable day out with a difference.

Heart of the Country Shopping Village is located 2 miles south of Lichfield on the A38. The postcode is WS14 9QR and a map and directions can be found at



Opening Times

  • Monday CLOSED
  • Tuesday 10:00 - 17:00
  • Wednesday 10:00 - 17:00
  • Thursday 10:00 - 17:00
  • Friday 10:00 - 17:00
  • Saturday 10:00 - 17:00
  • Sunday 10:00 - 17:00

Closed Mondays. Tuesday to Sunday 10am -5pm (inclusive and bank holidays) Paul Martyn Furniture is open 7 days a week.

Getting here and parking

Parking Facilities

  • Free customer parking

Contact Us

London Road A38
Nr Lichfield
WS14 9QR

01543 481612