Visit Lichfield 2017 tourism guide launches

Thu, 09/02/2017 - 14:43

Tourism providers and representatives from across Lichfield District assembled in the Lichfield Garrick on Wednesday 8 February for the formal launch of the new Visit Lichfield 2017 guide.

Produced by Lichfield District Council’s tourism team, the guide aims to encourage more visitors to the district by highlighting city and district attractions, events, tours, shops, eateries, visitor accommodation, wedding venues and more.

The theatre was chosen as the launch venue, as this year marks the 300th birthday of David Garrick – a famous actor, manager and playwright who grew up in Lichfield and was a contemporary of Samuel Johnson.

At the launch, guests heard from Tim Ford, Artistic Director of the Lichfield Garrick, who introduced Garrick300, which will see David Garrick themed events take place across the city.

Tim Ford, Artistic Director of Lichfield Garrick, explained: “2017 is such a special year as we celebrate our theatre’s namesake, David Garrick.

“As the man who produced 24 Shakespeare plays, we are excited to be bringing Cymbeline and Romeo and Juliet to Lichfield audiences.

“On top of this we are busy crowd funding an iconic statue of David Garrick by the sculptor Peter Walker, which we hope to display outside the theatre. We are also running a playwriting competition to seek out undiscovered literary talent.

“There will be plenty more Garrick300 activities taking place at heritage venues right across the city, which are detailed in the new guide.”

Guests were also treated to a performance of The Actor and the Doctor by Ken Knowles and David Titley, offering a glimpse into David Garrick’s and Samuel Johnson’s friendship, which they struck up in Lichfield and continued when they travelled to London to seek their fortunes. 

Councillor Helen Fisher, Cabinet Member for Tourism & Communications at Lichfield District Council, said: “Our visitor guide is a fantastic resource for anyone wanting to discover all the district has to offer. It shows just how much there is to do and see. On top of the Garrick300 celebrations, we have a wealth of events taking place throughout the year, including the Bower, Fuse, Burntwood Wakes, The Lichfield Festival, Lichfield Food Festival, Lichfield Proms, the Heritage Weekend and many more.”

Around 60,000 copies of the Visit Lichfield guide have already been distributed to tourism providers across the country. The publication is also available at Tourist Information at St Mary’s on the Market Square and it can be downloaded online at