Tour operators get familiar with district

Fri, 27/04/2012 - 11:19

Coach tour operators treated to a special guided tour of Lichfield City’s top tourist attractions to boost visitor numbers

Visit Lichfield, Lichfield District Council's tourism team, held a 'Familiarisation Visit' for more than 40 coach tour operators on Thursday 19 April 2012.

The tour included operators from London, Warwickshire, Leicestershire, Shropshire and more, who came along to find out about Lichfield City's many tourist attractions.

The day-long taster tour included visiting Lichfield Cathedral, Erasmus Darwin House, Lichfield Heritage Centre, The Samuel Johnson Museum and the Lichfield Garrick & Tourist Information Centre.

During lunch, the group was also treated to presentations about Staffordshire Regiment Museum and the National Memorial Arboretum.

Councillor Louise Flowith, Lichfield District Council's Cabinet Member for Tourism, said: "This tour was a great way to promote our beautiful and fascinating city to tour operators. We've had some fantastic feedback, with many of the tour operators telling us they are looking forward to bringing their groups to Lichfield District in the future.

"I would like to thank all of our tourism partners who offered free tours on the day, and for giving such interesting accounts of Lichfield's heritage."

Go to to find out more about tourist attractions across the district or visit the Tourist Information Centre in the Lichfield Garrick.

"I would like to thank all persons that were responsible for organising the tour, one of the best my wife and I have been to," Tom Edgar, Lutterworth Coaches, Leicestershire

"All staff were very helpful and we are looking forward to bringing our group to Lichfield in October this year," Sandra Whiteley, Dene Valley U3A, Warwickshire