Staffordshire Day provides a huge boost for county's economy

Published on: Fri, 30/06/2017 - 13:20

This year’s Staffordshire Day has been judged a huge success, after over 60,000 people attended events across the county.

Co-ordinators Enjoy Staffordshire, who put the day together with the support of Staffordshire County Council and other local authorities, estimate it generated more than £1m for the county’s economy.

They are now calling on attractions and event organisers to start putting their plans together for the 2018 celebrations.

There were more than 50 events across the early May Bank Holiday Weekend for this year’s Staffordshire Day, including a celebration of the Staffordshire Bull Terrier at Churnet Valley Railway, a new world record set at the Flip Out trampoline park, and a community party in Lichfield.

The Staffordshire Plate Raceday at Uttoxeter Racecourse attracted 7,200 visitors – many of which were from outside the county – while 3,000 attended World of Wedgwood’s fine food and craft fayre, and 2,300 went to the vintage fair at the National Memorial Arboretum.

And there was a great response on social media, with more than 4,000 tweets using the #staffordshireday hashtag to tell the world why they love the county.

Sarah Montgomery, Managing Director at the National Memorial Arboretum and Chair of Enjoy Staffordshire, said: “This year’s Staffordshire Day was a huge success, building on the success of the inaugural celebration in 2016, and we are delighted that so many people from inside and outside the county got involved.

“We’ve already made a start on next year’s Staffordshire Day programme, which we want to be even bigger, so we need as many attractions, pubs, restaurants and community groups to get in touch with their ideas.

“We can signpost them towards pots of funding if they need help covering the cost, and will help to promote their events via the Enjoy Staffordshire website and social media.”

As the official Staffordshire Day (1st May) will fall on a Tuesday in 2018, organisers have extended the celebrations to include the weekend before (Saturday 28th and Sunday 29th April) to give as many people as possible the chance to celebrate.

For more information on Staffordshire Day and how to get involved, contact Richard Swancott at Enjoy Staffordshire on 01785 277986 or