Lichfield Businesses Going for Gold in Tourism Awards

Thu, 03/11/2016 - 11:51

Nine organisations from the Lichfield area will go head-to-head with more than 80 others from across the county to be crowned as Staffordshire’s best tourism businesses.

Drayton Manor Park features in four categories at the 2016 NFU Mutual Enjoy Staffordshire Tourism Awards: Hotel of the Year, Large Attraction of the Year, Business Tourism Provider of the Year, and the Inclusive Tourism Award.

Darwin’s Restaurant at The George Hotel, Swinfen Hall Hotel and Pom’s Kitchen and Deli are in the running for the Restaurant of the Year, while Chapters at Lichfield Cathedral and the coffee shop at The Plant Plot garden centre are up for Tea Room of the Year.

Swinfen Hall Hotel could also be named Hotel of the Year, while Amber House in Alrewas and Woodshoot B&B in Kings Bromley could win the Bed & Breakfast of the Year title.

Alrewas Hayes features in the Boutique Guest Accommodation of the Year category.

The winners will be announced at a prestigious awards ceremony, hosted by BBC Midlands Today presenter Joanne Malin, in The State Room at Alton Towers Hotel on Tuesday 15th November 2016.

With the help of independent adjudicators, organisers Enjoy Staffordshire have filtered through entries from across the county, in 20 different categories.

Gold Award winners in 15 categories will go on to represent Staffordshire at the national VisitEngland Awards for Excellence in Spring 2017.

Tickets for the event, which starts at 12noon and finishes around 4pm, are still available for Staffordshire tourism businesses. Priced at £30 each, they include a three-course buffet lunch and reception drinks.

To book tickets, visit