Celebrations take place as London Midland names train Lichfield Festival

Friday June 17 2016

Performers and patrons of the Lichfield Festival gathered at Euston Station on Tuesday 14 June to celebrate the official naming of one of London Midland’s newest class 350 trains.

The train naming event took place to mark the train operator’s ongoing support of the Lichfield Festival, which this year celebrates its 35th anniversary.

During the ceremony Julian Lloyd Webber, Festival Patron, named the train the Lichfield Festival, a title it will keep for the rest of its working life.

The event also saw performances from violinist Joo Yeon Sir, The Malachites theatre company and trumpeter Will Morley, who welcomed passengers as they disembarked the 13.50pm arrival from Lichfield Trent Valley onto platform 17 at Euston Station.

Commercial director for London Midland, Richard Brooks, commented: “The event was a great success with everyone enjoying the performances, especially the passengers of the service arriving from Lichfield Trent Valley. It was also a great chance for the festival to be exposed to a wider audience, who thoroughly enjoyed it.

“This is the third year we have sponsored the festival and we wanted to do something special to mark our support of this exciting event.  It is very rare that London Midland names a train, and we are delighted to have named a Class 350 train ‘Lichfield Festival’ in recognition of us being the Principal Partner for the festival.

“Now we are looking forward to seeing the Lichfield Festival train in use and being enjoyed by all. And from December, London Midland will be adding a further two trains to our evening service from London Euston to Lichfield Trent Valley.”

Lichfield Festival Director, Jennifer Mears, added: “We were so thrilled to be able to bring a performance to a wider audience and it was wonderful to see everyone enjoying our music.

“It is unusual for an arts organisation to have a train named after it. A naming ceremony such as this stands as a permanent testament to the unique role which the festival plays in bringing exciting artistic performances of an international calibre to Staffordshire and beyond.”

The Lichfield Festival takes place from 1 – 10 July and includes music, film, theatre, comedy, dance, family events and visual arts. Performers include Britain’s most popular folk singer, Kate Rusby, star of Live at the Apollo and Mock the Week, Rob Beckett, film critic Mark Kermode, and award-winning author of Birdsong and Engleby, Sebastian Faulks. BBC National Orchestra for Wales will take to the stage for the festival finale concert featuring a world premiere by Composer in Residence, Deborah Pritchard, broadcast live on BBC Radio 3.

Tickets for the Lichfield Festival are now on sale and can be purchased by visiting the Lichfield Garrick Theatre, http://www.lichfieldfestival.org or calling 01543 412121.

London Midland is committed to continually improving the rail service that it provides and making train travel as simple as possible for everyone.  Over the next 16 months, the train operator has £15million worth of improvements planned to make travelling with London Midland easier.

ENDS

Notes to Editors

About Lichfield Festival

Lichfield Festival is one of the leading cultural organisations in the West Midlands and one of the most eclectic multi-arts festivals in the country.  2016 is the Festival’s 35th anniversary and takes place from 1-10 July.  Line up includes BBC National Orchestra of Wales, Ballet Cymru and the Ukulele Orchestra of Great Britain, comedian Susan Calman, film critic Mark Kermode and singers Kate Rusby and Claire Martin.  There are world premieres from composer in residence, Deborah Pritchard, and a specially-commissioned production of Mozart’s opera Così fan tutte.  Other highlights include a light show projection on the Cathedral walls, ragdoll trail across the city and festival fete.    Further information: www.lichfieldfestival.org 

Facebook: www.facebook.com/lichfieldfestival 
Twitter: https://twitter.com/lichfieldfest

About London Midland

Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 65 million passenger journeys a year are made using on the network and London Midland manages 150 stations and operates  1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR  (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at www.govia.info

London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.

In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.

For more information about London Midland please visit the London Midland website or the newsroom website